You're happy to hit your step count goal, push through the burn and do the work, no questions asked.
But you're running on empty. You think by eating less and training more, that will help you drop fat.
And then the crash hits. Your energy tanks, your cravings spike, your patience disappears, and suddenly you're not making "bad choices." You're making the only choices your exhausted body will accept.
You overeat, wake up feeling guilty, your session feels flat, you recover worse, and the scale doesn't change. So you do what you always do: exercise more… and eat less.
Welcome to the fat loss trap.
Here's the truth: Losing 5kg is just the beginning. Everyone wants to lose the weight, but what you really need is the identity shift that makes it stay off for good.
Three pillars. Each one solving a different layer of the problem. Stack all three and fat loss becomes inevitable.
Everything you need to lose 5kg in 8 weeks while keeping your energy, your strength, and your sanity.



Real messages. Real people. Real results.
Feeling healthy and pretty happy with how everything is going. Body is feeling good too, think I've lost some visceral fat on the gut too.
It's been amazing and I couldn't have got past my 80 mark and the results without your help. It's only been 6 kgs but it feels like I've lost 20 and the changes I've never had so far on this journey.
Thank you so much for your undivided support. Thank you for your consistent and constructive feedback, your delicious recipes and your motivating drive! This is my first ever time seeing a nutritionist and you made it happen.
Yes very keen to get back into it. Received some nice compliments in Auckland so it's definitely working.
I knooowww its been 10 years since I've seen double digits haha pretty excited! Sweet look forward to it :)
I'm very happy with my overall progress — 4kg down and it's hugely motivating. I want to continue focusing on F45 classes in the morning, 3L of water each day and walking my dog in the evening.
If you're sitting on the fence about it — DON'T! Ryan has a plan that suits your goals and is accommodating, adaptable & flexible. He's there to check in on your progress weekly. It is a great investment for your future!
Can confirm Ryan's plans, support, and check-ins are a game changer. You are 100% getting results if you jump on board with him.
The scales are moving and that's cool, but I also feel good which is even better! Feeling super motivated — 8 out of 10 this week.
Feeling healthy and pretty happy with how everything is going. Body is feeling good too, think I've lost some visceral fat on the gut too.
It's been amazing and I couldn't have got past my 80 mark and the results without your help. It's only been 6 kgs but it feels like I've lost 20 and the changes I've never had so far on this journey.
Thank you so much for your undivided support. Thank you for your consistent and constructive feedback, your delicious recipes and your motivating drive! This is my first ever time seeing a nutritionist and you made it happen.
Yes very keen to get back into it. Received some nice compliments in Auckland so it's definitely working.
I knooowww its been 10 years since I've seen double digits haha pretty excited! Sweet look forward to it :)
I'm very happy with my overall progress — 4kg down and it's hugely motivating. I want to continue focusing on F45 classes in the morning, 3L of water each day and walking my dog in the evening.
If you're sitting on the fence about it — DON'T! Ryan has a plan that suits your goals and is accommodating, adaptable & flexible. He's there to check in on your progress weekly. It is a great investment for your future!
Can confirm Ryan's plans, support, and check-ins are a game changer. You are 100% getting results if you jump on board with him.
The scales are moving and that's cool, but I also feel good which is even better! Feeling super motivated — 8 out of 10 this week.
Yes very keen to get back into it. Received some nice compliments in Auckland so it's definitely working.
I knooowww its been 10 years since I've seen double digits haha pretty excited! Sweet look forward to it :)
I'm very happy with my overall progress — 4kg down and it's hugely motivating. I want to continue focusing on F45 classes in the morning, 3L of water each day and walking my dog in the evening.
Yes very keen to get back into it. Received some nice compliments in Auckland so it's definitely working.
I knooowww its been 10 years since I've seen double digits haha pretty excited! Sweet look forward to it :)
I'm very happy with my overall progress — 4kg down and it's hugely motivating. I want to continue focusing on F45 classes in the morning, 3L of water each day and walking my dog in the evening.
If you're sitting on the fence about it — DON'T! Ryan has a plan that suits your goals and is accommodating, adaptable & flexible. He's there to check in on your progress weekly. It is a great investment for your future!
Can confirm Ryan's plans, support, and check-ins are a game changer. You are 100% getting results if you jump on board with him.
The scales are moving and that's cool, but I also feel good which is even better! Feeling super motivated — 8 out of 10 this week.
If you're sitting on the fence about it — DON'T! Ryan has a plan that suits your goals and is accommodating, adaptable & flexible. He's there to check in on your progress weekly. It is a great investment for your future!
Can confirm Ryan's plans, support, and check-ins are a game changer. You are 100% getting results if you jump on board with him.
The scales are moving and that's cool, but I also feel good which is even better! Feeling super motivated — 8 out of 10 this week.
8 week minimum commitment. Weekly payment billed immediately. Billed in NZD.
8 week minimum commitment. Weekly payment billed immediately. Billed in NZD.
The Nutrition Playbook™ is built for people who already do the work. Let's fix the fuel system behind it.
$39/week Core · $109/week Elite · 100% Money-Back Guarantee
This is where you learn structure, meal timing, meal quality and macronutrient composition to make fat loss easier while feeling your absolute best. The game? Realising that what you eat and when you eat in relation to your training matters, especially when it comes to fat loss and performance.
This is where you learn flexibility within that structure, understanding that awareness of the numbers are everything. The game? This is where you learn no foods are off limits — all can be part of a well balanced diet inline with your targets.
This is where you learn sustainability and phases, the post program plan. The game? Knowing how to approach every phase of your life and flex your nutrition around it so you can continue to progress.
Hey, I'm Ryan and I get it. Taking that first step to invest in yourself can feel overwhelming.
I've been exactly where you are. I've worked with hundreds of people over my 15-year career in the fitness industry, some who felt stuck, unsure, and constantly doubting whether they'd ever see real results.
But here's what I've learned running and owning gyms during that time: Progress only happens when you decide to show up and do the work.
It's not just about following a plan for 8 weeks. It's about becoming the kind of person who naturally makes this a part of who they are. That takes more than just willpower. It takes an identity shift.
That's why I built this program: to give you the structure, accountability, and tools I know most people are missing. You don't have to do this alone.
Together, we'll ditch the quick fixes and focus on real, lasting change.