100% Money-Back Guarantee · Results or Your Money Back
The Nutrition Playbook

Lose 5kg Of Fat In 8 Weeks Without Feeling Exhausted And Burnt Out.

The proven step-by-step playbook for high intensity gym goers who need to fuel for performance and lose fat at the same time.

Results guaranteed or get your money back.
Transformations

Real Results.

Client transformation
Client transformation
Client transformation
Client transformation
Client transformation
Client transformation
Does This Sound Familiar?

You don't have a
motivation problem.
You have a fuelling problem.

"I find training easy, it's the nutrition part that is hard."

You're happy to hit your step count goal, push through the burn and do the work, no questions asked.

But you're running on empty. You think by eating less and training more, that will help you drop fat.

And then the crash hits. Your energy tanks, your cravings spike, your patience disappears, and suddenly you're not making "bad choices." You're making the only choices your exhausted body will accept.

You overeat, wake up feeling guilty, your session feels flat, you recover worse, and the scale doesn't change. So you do what you always do: exercise more… and eat less.

Welcome to the fat loss trap.

Here's the truth: Losing 5kg is just the beginning. Everyone wants to lose the weight, but what you really need is the identity shift that makes it stay off for good.

Who's It For?

This Has Been
Designed For You.

You exercise but haven't made progress with fat loss.
You underfuel often.
You feel burntout & exhausted which leads to cravings.
You're a fussy eater and don't want to eat boring food.
You have so much going on, you want it simplified.
You have no structure on weekends to stay consistent.
You get in your head too much about what's right and wrong.
You self sabotage whenever you eat "bad" foods.
You think you need to eat perfectly every day to see results.
How It Works
The TNP Framework

Three pillars. Each one solving a different layer of the problem. Stack all three and fat loss becomes inevitable.

T: Timing
Performance Reset
Fuel your body at the right times and your training output improves, cravings disappear and fat loss follows.
N: Numbers
Food Freedom Framework
Know your data so you can control your progress.
P: Phases
Phase Protocols
Periodise your nutrition so you can maintain your results for life.
Introducing

The Nutrition
Playbook 1.0

Everything you need to lose 5kg in 8 weeks while keeping your energy, your strength, and your sanity.

What's Included
The Nutrition Playbook App
Valued $699
The Nutrition Playbook App
  • Personalised progress tracking
  • Access to hundreds of delicious, simple recipes to swap each day
  • 4x one day personalised meal plans (Elite)
  • Full flexibility to create and log meals you enjoy
The Nutrition Playbook Roadmap
Valued $799
The Nutrition Playbook Roadmap
  • Proven, step-by-step system to lose 5kg of fat in 8 weeks
  • Performance reset: fuel your body at the right times
  • Food freedom framework: nothing is off limits
  • Phase protocols: rules for weekends, plateaus and life after the program
The Nutrition Playbook Hub
Valued $199
The Nutrition Playbook Hub
  • Private hub for motivation and support
  • Community of high-output trainers on the same journey
  • Weekly posts and accountability tools
  • Direct access to Ryan for questions and feedback
Real Results

This Could
Be You.

Client transformation
Client transformation
Client transformation
Real Results

What Members Are
Saying.

Real messages. Real people. Real results.

Feeling healthy and pretty happy with how everything is going. Body is feeling good too, think I've lost some visceral fat on the gut too.

RM
Ryan Mcmaster
TNP Member

It's been amazing and I couldn't have got past my 80 mark and the results without your help. It's only been 6 kgs but it feels like I've lost 20 and the changes I've never had so far on this journey.

CT
Carly Tupai
TNP Member

Thank you so much for your undivided support. Thank you for your consistent and constructive feedback, your delicious recipes and your motivating drive! This is my first ever time seeing a nutritionist and you made it happen.

KN
Kiriana Nathan
TNP Member

Yes very keen to get back into it. Received some nice compliments in Auckland so it's definitely working.

YS
Yasmin Slatter
TNP Member

I knooowww its been 10 years since I've seen double digits haha pretty excited! Sweet look forward to it :)

LV
Lekah Von Koppel
TNP Member

I'm very happy with my overall progress — 4kg down and it's hugely motivating. I want to continue focusing on F45 classes in the morning, 3L of water each day and walking my dog in the evening.

MK
Maumahara Keelan
TNP Member

If you're sitting on the fence about it — DON'T! Ryan has a plan that suits your goals and is accommodating, adaptable & flexible. He's there to check in on your progress weekly. It is a great investment for your future!

BW
Bridget Williams
TNP Member

Can confirm Ryan's plans, support, and check-ins are a game changer. You are 100% getting results if you jump on board with him.

MH
Michelle Herewini
TNP Member

The scales are moving and that's cool, but I also feel good which is even better! Feeling super motivated — 8 out of 10 this week.

TL
Truce Lee
TNP Member

Feeling healthy and pretty happy with how everything is going. Body is feeling good too, think I've lost some visceral fat on the gut too.

RM
Ryan Mcmaster
TNP Member

It's been amazing and I couldn't have got past my 80 mark and the results without your help. It's only been 6 kgs but it feels like I've lost 20 and the changes I've never had so far on this journey.

CT
Carly Tupai
TNP Member

Thank you so much for your undivided support. Thank you for your consistent and constructive feedback, your delicious recipes and your motivating drive! This is my first ever time seeing a nutritionist and you made it happen.

KN
Kiriana Nathan
TNP Member

Yes very keen to get back into it. Received some nice compliments in Auckland so it's definitely working.

YS
Yasmin Slatter
TNP Member

I knooowww its been 10 years since I've seen double digits haha pretty excited! Sweet look forward to it :)

LV
Lekah Von Koppel
TNP Member

I'm very happy with my overall progress — 4kg down and it's hugely motivating. I want to continue focusing on F45 classes in the morning, 3L of water each day and walking my dog in the evening.

MK
Maumahara Keelan
TNP Member

If you're sitting on the fence about it — DON'T! Ryan has a plan that suits your goals and is accommodating, adaptable & flexible. He's there to check in on your progress weekly. It is a great investment for your future!

BW
Bridget Williams
TNP Member

Can confirm Ryan's plans, support, and check-ins are a game changer. You are 100% getting results if you jump on board with him.

MH
Michelle Herewini
TNP Member

The scales are moving and that's cool, but I also feel good which is even better! Feeling super motivated — 8 out of 10 this week.

TL
Truce Lee
TNP Member

Yes very keen to get back into it. Received some nice compliments in Auckland so it's definitely working.

YS
Yasmin Slatter
TNP Member

I knooowww its been 10 years since I've seen double digits haha pretty excited! Sweet look forward to it :)

LV
Lekah Von Koppel
TNP Member

I'm very happy with my overall progress — 4kg down and it's hugely motivating. I want to continue focusing on F45 classes in the morning, 3L of water each day and walking my dog in the evening.

MK
Maumahara Keelan
TNP Member

Yes very keen to get back into it. Received some nice compliments in Auckland so it's definitely working.

YS
Yasmin Slatter
TNP Member

I knooowww its been 10 years since I've seen double digits haha pretty excited! Sweet look forward to it :)

LV
Lekah Von Koppel
TNP Member

I'm very happy with my overall progress — 4kg down and it's hugely motivating. I want to continue focusing on F45 classes in the morning, 3L of water each day and walking my dog in the evening.

MK
Maumahara Keelan
TNP Member

If you're sitting on the fence about it — DON'T! Ryan has a plan that suits your goals and is accommodating, adaptable & flexible. He's there to check in on your progress weekly. It is a great investment for your future!

BW
Bridget Williams
TNP Member

Can confirm Ryan's plans, support, and check-ins are a game changer. You are 100% getting results if you jump on board with him.

MH
Michelle Herewini
TNP Member

The scales are moving and that's cool, but I also feel good which is even better! Feeling super motivated — 8 out of 10 this week.

TL
Truce Lee
TNP Member

If you're sitting on the fence about it — DON'T! Ryan has a plan that suits your goals and is accommodating, adaptable & flexible. He's there to check in on your progress weekly. It is a great investment for your future!

BW
Bridget Williams
TNP Member

Can confirm Ryan's plans, support, and check-ins are a game changer. You are 100% getting results if you jump on board with him.

MH
Michelle Herewini
TNP Member

The scales are moving and that's cool, but I also feel good which is even better! Feeling super motivated — 8 out of 10 this week.

TL
Truce Lee
TNP Member
Pricing

The Nutrition
Playbook

Core
Core
Your performance fat loss system
$39 per week

8 week minimum commitment. Weekly payment billed immediately. Billed in NZD.

The Nutrition Playbook app
The Nutrition Playbook roadmap
The Nutrition Playbook Hub
Ask Ryan (48–72 hr response time, text only)
Personalised calorie targets
One-time 4x automated reference meal plans
Weekly adjustments & feedback
1-on-1 coaching & check-ins via Loom
Onboarding call
Elite · Most Popular
Elite
Your performance fat loss system + 1-on-1 coaching
$109 per week

8 week minimum commitment. Weekly payment billed immediately. Billed in NZD.

The Nutrition Playbook app
The Nutrition Playbook roadmap
The Nutrition Playbook Hub
Ask Ryan (priority — reply within 24 hours)
Personalised calorie targets
4x personalised meal plans, rotated monthly
Weekly adjustments based on your data & feedback
1-on-1 Loom coaching & check-ins weekly
Onboarding call
100% Money-Back Guarantee
100% Money-Back Promise
The Nutrition Playbook Pledge
If you show up, follow the system, and let me hold you accountable every single day, I guarantee you'll lose minimum 5kg in 8 weeks while feeling and performing your best. If you don't, or if you don't love the process, you can get every penny back, no questions asked.

This Is What Real Fat Loss Looks Like.

Real data. Real clients. These are the results that happen when the fuelling gets fixed.

Stop Running On Empty.
Start Performing & Losing Fat.

The Nutrition Playbook™ is built for people who already do the work. Let's fix the fuel system behind it.

$39/week Core · $109/week Elite · 100% Money-Back Guarantee

The Nutrition Playbook Roadmap

Your 8-Week
System.

The Performance Reset Fuel Your Training
T: Timing · Weeks 1–3
Performance Reset
Fix the fuel. Find fat loss easier. Start performing.

This is where you learn structure, meal timing, meal quality and macronutrient composition to make fat loss easier while feeling your absolute best. The game? Realising that what you eat and when you eat in relation to your training matters, especially when it comes to fat loss and performance.

  • Set your personalised fuel windows around training to stabilise energy and appetite
  • Eliminate the mid-afternoon crash and evening hunger spiral for good
  • Understand pre- and post-workout nutrition built for your training output
  • Build a simple daily eating structure that fits your actual life
  • Establish your calorie deficit without sacrificing performance or energy
  • Break the under-fuel weekday, overeat weekend cycle that keeps most people stuck
The Food Freedom Framework Lose Fat Without Guilt
N: Numbers · Weeks 4–6
Food Freedom Framework
Hit your numbers. Without obsessing over them.

This is where you learn flexibility within that structure, understanding that awareness of the numbers are everything. The game? This is where you learn no foods are off limits — all can be part of a well balanced diet inline with your targets.

  • Work within your personalised calorie and macro ranges, not rigid daily targets
  • Break the all-or-nothing thinking that causes most people to quit mid-program
  • Eat the foods you enjoy and still maintain a consistent fat-loss deficit
  • Navigate weekends, eating out and social situations without falling off
  • Build a flexible relationship with food that doesn't require perfection to work
  • Develop the belief and behaviour shift that makes your results permanent
Phase Protocols Rules That Last Forever
P: Protocol · Weeks 7–8
Phase Protocols
Understand periodising so you can maintain your results forever.

This is where you learn sustainability and phases, the post program plan. The game? Knowing how to approach every phase of your life and flex your nutrition around it so you can continue to progress.

  • Your exact protocol for weekends so you stop starting over every Monday
  • How to navigate plateaus without panic, restriction or losing momentum
  • Understanding how to deploy refeeds, maintenance breaks and rebuild phases
  • The post-8-week plan to maintain your results and keep building past the program
  • Set your long-term identity and non-negotiable habits before you exit
Still Not Sure?

A Personal
Message.

Ryan, Founder of The Nutrition Playbook
Founder of The Nutrition Playbook
Ryan
Performance Nutrition Coach · Gym Owner · 15 Years in the Fitness Industry

Hey, I'm Ryan and I get it. Taking that first step to invest in yourself can feel overwhelming.

I've been exactly where you are. I've worked with hundreds of people over my 15-year career in the fitness industry, some who felt stuck, unsure, and constantly doubting whether they'd ever see real results.

But here's what I've learned running and owning gyms during that time: Progress only happens when you decide to show up and do the work.

It's not just about following a plan for 8 weeks. It's about becoming the kind of person who naturally makes this a part of who they are. That takes more than just willpower. It takes an identity shift.

That's why I built this program: to give you the structure, accountability, and tools I know most people are missing. You don't have to do this alone.

Together, we'll ditch the quick fixes and focus on real, lasting change.

Fit Check

Is this
for you?

This Is for You If →
You exercise but haven't been able to make progress with fat loss
You feel constantly burntout, exhausted, or plagued by cravings
You want a flexible approach, nothing is off limits
You have a busy life and need things simplified
You're coachable and open to feedback
You're willing to show up and do the work for 8 weeks
This Is NOT for You If →
You don't want to track your food (awareness is part of the program)
You're not coachable and can't take on feedback
You have medical conditions that require specialist assistance
You aren't willing to change what got you here
You want a quick result without the actions required to achieve it
You don't exercise at all
FAQ

Got Questions?
Let's Answer Them.

What's the difference between Core and Elite?
Core gives you the full Nutrition Playbook system: the app, roadmap, hub, and personalised calorie targets. You can message Ryan with questions and he'll respond within 48–72 hours. However, progress tracking is self-led through the modules in the roadmap — you review your own week through a self check-in and apply the frameworks you've been given. It's a powerful system, but you're largely driving it yourself. Ryan is in your pocket as support and will answer any questions, however will not provide the 1:1 coaching experience mentioned below.

Elite is a completely different level of support. Every week, Ryan personally reviews your check-in covering your nutrition entries for the week, training, energy, and progress. Ryan will then send you a detailed Loom video with constructive feedback, specific adjustments, and clear direction for the following week. Nothing is vague. You know exactly what's working, what to tweak, and why. On top of that, you get priority access to Ryan for questions (not 48–72 hrs), plus 4x one day personalised meal plans built around your taste preferences, goals and lifestyle — rotated monthly.
How do the meal plans work?
On the Elite program, you'll be prescribed 4x 1 day meal plans specific to your goal. You can swap meals out or ask for different meals if required. A one day meal plan consists of breakfast, lunch, dinner and snacks, and can be modified. The program is all about food freedom. Nothing is off limits. On the Core program, personalised meal plans are not included, however you will receive personalised calorie targets and access to example meal plans to reference.
How is this different from other programs?
Most programs give you a cookie-cutter meal plan and expect you to follow it perfectly. This isn't that. You'll get personalised guidance, tools, and real support to help fuel your body correctly so you can lose fat without sacrificing performance, energy, or the foods you love.
How quickly will I see results?
Most members start feeling the difference within the first 1–2 weeks: more energy, better recovery, and fewer cravings. Visible body composition changes typically appear from week 3 onwards. The full 8-week system is designed to deliver 5kg of fat loss with strength and performance maintained.
How does the money-back guarantee work?
If you show up, follow the system, and let Ryan hold you accountable every single day, he guarantees you'll lose minimum 5kg in 8 weeks while feeling and performing your best. If you don't, or if you don't love the process, you can get every penny back, no questions asked.
Do I have to stop my current training?
No. The program is built for people who train. You keep doing what you love. We fix the nutrition side so your training actually produces the results it should.
What if I have medical conditions or dietary restrictions?
If you have a medical condition that requires specialist assistance, this program may not be right for you. Please consult your doctor or a registered dietitian before joining. If you have general dietary preferences or intolerances, reach out before signing up and Ryan can advise whether the program is suitable.
How do the check-ins work on the Elite program?
Each week you fill in a detailed check-in form covering your nutrition, energy, training, and progress. I'll analyse your last 7 days and send you a personalised Loom video over the weekend with specific, constructive feedback on what's working, what to adjust, and exactly what to focus on for the following week. Every check-in is designed to keep you moving forward as efficiently as possible so you hit your results fast and know how to maintain them for life.