





You're happy to hit your step count goal, push through the burn and do the work, no questions asked.
But you're running on empty. You think by eating less and training more, that will help you drop fat.
And then the crash hits. Your energy tanks, your cravings spike, your patience disappears, and suddenly you're not making "bad choices" — you're making the only choices your exhausted body will accept.
You overeat, wake up feeling guilty, your session feels flat, you recover worse, and the scale doesn't change. So you do what you always do: exercise more… and eat less.
Welcome to the fat loss trap.
Here's the truth: Losing 5kg is just the beginning. Everyone wants to lose the weight, but what you really need is the identity shift that makes it stay off for good.
Everything you need to lose 5kg in 8 weeks while keeping your energy, your strength, and your sanity.






8 week minimum commitment. Weekly payment billed immediately. Billed in NZD.
8 week minimum commitment. Weekly payment billed immediately. Billed in NZD.
Hey, I'm Ryan and I get it. Taking that first step to invest in yourself can feel overwhelming.
I've been exactly where you are. I've worked with hundreds of people over my 15 year career in the fitness industry, some who felt stuck, unsure, and constantly doubting whether they'd ever see real results.
But here's what I've learned running and owning gyms during that time: Progress only happens when you decide to show up and do the work.
It's not just about following a plan for 8 weeks. It's about becoming the kind of person who naturally makes this a part of who they are. That takes more than just willpower — it takes an identity shift.
That's why I built this program: to give you the structure, accountability, and tools I know most people are missing. And you don't have to do this alone.
Together, we'll ditch the quick fixes and focus on real, lasting change.
The Nutrition Playbook™ is built for people who already do the work. Let's fix the fuel system behind it.
$45/week Core · $95/week Elite · 100% Money-Back Guarantee